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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Matthew D. Johnson, Anders Gustafsson
ISBN: 978-0-470-44821-2
Paperback
208 pages
May 2003, Jossey-Bass
List Price: US $44.00
Government Price: US $22.44
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  • Case studies on IKEA, Disney, Volvo Trucks, Sterling Pulp Chemicals and EMC2 illustrate various approaches.
  • Authors bring extensive knowledge base through years of both academic and applied research in collaboration with a variety of firms and organization.
  • Hands-on approach to structuring and implementing new service development activities.

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