Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make MoneyISBN: 978-0-470-38779-5
Hardcover
224 pages
March 2009
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Foreword.
Introduction.
Chapter 1. The Green Rush.
Chapter 2. Taking the First Step.
Chapter 3. Defining Sustainability.
Chapter 4. A Framework for Strategic Sustainability Planning.
Chapter 5. Measuring Sustainability Outcomes.
Chapter 6. Marketing Sustainability and Transparency.
Chapter 7. Building Smart Green Companies.
Chapter 8. Smart Green Leaders.
Appendix.
Glossary.
Index.
Related Titles
General Management
Read an Excerpt
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