Textbook
Ethnography Essentials: Designing, Conducting, and Presenting Your ResearchISBN: 978-0-470-34389-0
Paperback
256 pages
January 2010, ©2010, Jossey-Bass
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A comprehensive and practical guide to ethnographic research, this
book guides you through the process, starting with the fundamentals
of choosing and proposing a topic and selecting a research design.
It describes methods of data collection (taking notes, participant
observation, interviewing, identifying themes and issues, creating
ethnographic maps and tables and charts, and referring to secondary
sources) and analyzing and writing ethnography (sorting and coding
data, answering questions, choosing a presentation style, and
assembling the ethnography). Although content is focused on
producing written ethnography, many of the principles and methods
discussed here also apply to other forms of ethnographic
presentation, including ethnographic film.
Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.