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Fundraising Analytics: Using Data to Guide Strategy

ISBN: 978-0-470-16557-7
Hardcover
240 pages
April 2008
List Price: US $69.00
Government Price: US $46.08
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Fundraising Analytics: Using Data to Guide Strategy (047016557X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data—with an appropriate focus on donors—into actionable knowledge. The result—A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

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