The Unauthorized Guide To Doing Business the Philip Green Way: 10 Secrets of the Billionaire Retail Magnate

The Life and Times of Philip Green.

One: Do it Your Way.

Set your sights on your goal and go for it. Go with gut instinct; never take 'no' for an answer; keep a eye on the deals and the details.

Two: Make the Business Run as Efficiently as Possible.

It's not the same as cost-cutting – even in the good times, you have to remain resourceful.

Three: Keep the Customer Satisfied.

Find out what your customer wants and give it to them, and more. It’s the experience that counts.

Four: Whatever You Do, Don't Break the Supply Chain.

The retailer, customer and supplier are all in it together. Without the supplier there's nothing to sell.

Five: People Matter – You Can't Run an Empire Without Them.

Hang the CV – find out what they really can do.

Six: Spot the Money-Making Opportunity.

Borrow when you can, repay quickly and make a profit.

Seven: When the Going Gets Tough – Work Harder!

The more efficient you are during the tough times, the better you’re equipped to survive – but you have to work harder to stay still.

Eight: Aim High and Keep Trying.

Don't let a setback stop you. There will always be another opportunity that will suit the business.

Nine: Stay Private, but Enjoy the Publicity.

Staying private rather than going public has advantages, but the limelight is still a wonderful thing for business.

Ten: Give Something Back.

Support charity and good causes. It pays dividends for the business.

How to Run a Business The Philip Green Way.

The Last Word.

Notes.

Reading List.

Index.