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Find Your Lightbulb: How to make millions from apparently impossible ideas

ISBN: 978-1-906465-04-9
Paperback
272 pages
May 2008, Capstone
List Price: US $24.95
Government Price: US $12.72
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Find Your Lightbulb: How to make millions from apparently impossible ideas (1906465045) cover image
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Acknowledgements.

Introduction.

1 Living the dream.

2 Star in your own soap opera.

3 Critics who count.

4 Making million-pound ideas.

5 Find funding.

6 Know your ends from your means.

7 Brand and reputation matters.

8 Creating a powerful culture.

9 Leadership and the edge of reason.

10 The smart risks principle.

11 Hot teams.

12 Powerful stuff: the principles in action.

Bibliography.

Index.

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