Customer Capitalism

Prologue: Changing the Business Model.

1. The Ten Principles of Customer Capitalism.

Part One: New Ways of Doing Things.

2. Punctuating the Equilibrium.

3. The Power of to Revolutionize.

4. Becoming the Standard for New Ways of Doing Things.

Part Two: The Time Value of Customers.

5. Learning to Customer Originate.

6. Customers as Lifelong Investfments.

7. Giving Margins a Break.

Part Three: From Market Share to Market Spaces.

8. One More Time: What's Wrong with Market Share?

9. Market Spaces and Customer Capitalism.

10. Converging Industries and New Market Spaces.

Part Four: Getting in Sooner, Staying in Longer.

11. Opportunity Managing in the Customer Activity Cycle.

12. On Higher Ground.

13. The New Electronic Go-between Service Proider.

Part Five: Customers as Competitive Barriers.

14. Making Intention the Lever.

15. Getting Personal.

16. Moving to the Point of Acceleration.

Part Six: New Competitive Wholes.

17. The Art of Connectivity.

18. Leading to Win-Win.

19. Practiving Complementarity.

Part Seven: Locking on and Rolling Out.

20. First Prevalence then Profits.

21. Investing Up Front for Increasing Returns.

22. The Critical Value of Critical Mass.

Part Eight: It's the Thought that Counts.

23. The Incredible Weight of Intangibles.

24. The Abundance Factor.

25. Mobilizing Mindpower.

Part Nine: Economics of Customer Capitalism.

26 . Spreading the Cost of Learning.

27. The 'Falling Cost per Unit' Phenomenon.

Part Ten: Scoring to Win.

29. Pricing for Time.

30. Valuing for Increasing Returns.

References, Notes and Points of Departure.

Index.