To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile

2. The Alchemist.
'It's my favourite part of the day, and I just can't give it up. I love opening the orders. I just love it.'

3. The Soapstar.
"It's 3am and I'm in bed randomly calling out names for a new restaurant concept.'

4. The Rover.
'Money can tear a person apart and make them into a horrible creature. It can also bring out the best and make them an unbelievable person.'

5. The Hustler.
'These days I'm more interested in my animals than beautiful blondes.'

6. The Undertaker.
"I thought, "How am I going to make my mark? Time is not  on my side" - I was nineteen years old.'

7. The Prince.
'Never ever, ever, ever, give up. Ever.'

8. The Hippies.
'A negative can become a positive. It reminds you what you are about.'

9. The Maverick.
"Life. It's the best thing that ever happened to me.'

10. The Magic Bean.
'There is some business we will not do because it makes us sad.'

11. The Carer.
'When I got my first Mercedes I used to hide it. I just felt guilty.'

12. The Bubbleboy.
'You can get the bog standard Cristal for 190 a bottle. We don't want to rip people off.'

13. The Thinker.
'Look. I just want to do great things with great people.'

Appendix One: To The Edge Quick Quiz.

Index.