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Anyone Can Do It: Building Coffee Republic from Our Kitchen Table - 57 Real Life Laws on Entrepreneurship

ISBN: 978-1-84112-765-1
Paperback
224 pages
April 2007, Capstone
List Price: US $19.95
Government Price: US $12.24
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Acknowledgements v

Preface xvi

Chapter One: Can Anyone Be and Entrepreneur? 1
To Be or Not to Be an Entrepreneur

Chapter Two: The Idea Chapter 25
Do You Have a Light Bulb, or Do You Need to Find One?

Chapter Three: Market Research 37

Chapter Four: Writing the Business Plan 65

Chapter Five: Raising Money for Your Idea 91

Chapter Six: Implementation 99

Chapter Seven: Being in Business 135
If You Build It, Will They Come?

Chapter Eight: Growing 151
From Birth to Maturity

Roladex 194

Index 196

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