Marketing Express, 2nd EditionISBN: 978-1-84112-704-0
Paperback
128 pages
May 2006, Capstone
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01 Introduction.
02 Definition of Terms.
03 The Evolution of Marketing.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 In Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making it Work.
Frequently Asked Questions (FAQs).
Index.
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