Marketing Genius

Turn on.

Play.

PART 1: Ingenuity: The making of a marketing genius.

Track 1. Complexity.

Track 2. Expectations.

Track 3. Genius.

PART 2: Thinking: The mind of a marketing genius.

Track 4. Strategy.

Track 5. Brands.

Track 6. Customers.

Track 7. Innovation.

PART 3: Competing: The touch of a marketing genius.

Track 8. Propositions.

Track 9. Experiences.

Track 10. Connections.

Track 11. Relationships.

PART 4: Leading: The impact of a marketing genius.

Track 12. Performance.

Track 13. Marketers.

Track 14. Leadership.

Track 15. Futures.

PART 5: The genie: Becoming a marketing genius.

Genius lab.

Genius catalysts.

Genius source.

Recharge.

Index.