Smart MarketingISBN: 978-1-84112-585-5
Paperback
352 pages
February 2007, Capstone
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John L Marriotti is President and CEO of the The Enterprise
Group, time-shared executive advisors providing strategic,
marketing and operational consulting and advisory services. An
experienced executive, he serves on five corporate boards and was
formerly President of Huffy Bicycles and Rubbermaid Office Products
Group. He is is author of seven business books including
Marketing Express and Smart Things to Know About
Brands as well as a novel, The Silence. He has written
over 200 columns and features for publications as diverse as The
American Management Association, Management Centre Europe and
Executive Excellence. He is an interntionally recognised speaker
and consultant and holds Bachelors and Masters degrees in
Engineering.
His web address is www.marriotti.net