FMCG Selling: Sales 12.8ISBN: 978-1-84112-461-2
Paperback
120 pages
April 2003, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction to ExpressExec.
Introduction to FMCG Selling.
What is Meant by FMCG Selling?
The Evolution of FMCG Selling.
The E-Dimension.
The Global Dimension.
The State of the Art.
In Practice - FMCG-Selling Success Stories.
Key Concepts and Thinkers.
Resources.
Ten Steps to Making FMCG Selling Work.
Frequently Asked Questions.
Index.
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