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Account Management: Sales 12.5

ISBN: 978-1-84112-458-2
Paperback
120 pages
July 2004, Capstone
List Price: US $19.95
Government Price: US $10.17
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Account Management: Sales 12.5 (1841124583) cover image
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Introduction to ExpressExec V

12.05.01 Introduction to Account Management 1

12.05.02 Definition of Terms: What is Account Management? 5

12.05.03 The Evolution of Account Management 15

12.05.04 The E-Dimension in Account Management 29

12.05.05 The Global Dimension in Account Management 37

12.05.06 The State of the Art in Account Management 47

12.05.07 Account Management in Practice 63

12.05.08 Key Concepts and Thinkers in Account Management 85

12.05.09 Resources for Account Management 93

12.05.10 Ten Steps to Implementing Account Management 101

Frequently Asked Questions (FAQs) 121

Index 123

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