Branding: Marketing 04.08ISBN: 978-1-84112-410-0
Paperback
130 pages
March 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction to Express Exec
Introduction to Branding
Definition of Terms: What Is a Brand?
The Evolution of Brands
The E-Dimension: E-Branding
The Global Dimension
The State of the Art
In Practice: Branding Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making Branding Work
Frequently Asked Questions (FAQs
Acknowledgements
Index
Introduction to Branding
Definition of Terms: What Is a Brand?
The Evolution of Brands
The E-Dimension: E-Branding
The Global Dimension
The State of the Art
In Practice: Branding Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making Branding Work
Frequently Asked Questions (FAQs
Acknowledgements
Index
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General & Introductory Business & Management
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