Wiley.com
Print this page Share

Creativity: Innovation 01.04

ISBN: 978-1-84112-318-9
Paperback
118 pages
January 2002, Capstone
List Price: US $12.99
Government Price: US $10.17
Enter Quantity:   Buy
Creativity: Innovation 01.04  (1841123188) cover image

Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

Back to Top