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Reputation Management: Marketing 04.05

ISBN: 978-1-84112-231-1
Paperback
122 pages
April 2002, Capstone
List Price: US $22.00
Government Price: US $11.22
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Introduction to Express Exec

Introduction to Reputation Management

Definition of Terms: What Is Reputation Management?

The Evolution of Reputation Management

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making Reputation Management Work

Frequently Asked Questions (FAQs)

Acknowledgements

Index

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