Sales Promotion: Marketing 04.06ISBN: 978-1-84112-196-3
Paperback
114 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction to Express Exec
Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E-Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)
Index
Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E-Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)
Index
Related Titles
General & Introductory Business & Management
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