Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker, 2nd EditionISBN: 978-1-84112-150-5
Paperback
160 pages
March 2002, Capstone
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Rupert Murdoch Revisited...
The Life and Times of Rupert Murdoch.
One: Go with the Flow.
Two: Goodbye Mr Nice Guy.
Three: Place Your Bets.
Four: Lead from the Front.
Five: King of the Nitty Gritty.
Six: DNA Marketing.
Seven: Speed Freaks.
Eight: Think Tomorrow Today.
Nine: Ambition Never Dies.
Ten Drive the Company.
How to Succeed Like Rupert Murdoch.
Will News Corp Survive?
Further Reading.
Index.
The Life and Times of Rupert Murdoch.
One: Go with the Flow.
Two: Goodbye Mr Nice Guy.
Three: Place Your Bets.
Four: Lead from the Front.
Five: King of the Nitty Gritty.
Six: DNA Marketing.
Seven: Speed Freaks.
Eight: Think Tomorrow Today.
Nine: Ambition Never Dies.
Ten Drive the Company.
How to Succeed Like Rupert Murdoch.
Will News Corp Survive?
Further Reading.
Index.
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