True to Our Roots: Fermenting a Business Revolution

"Paul Dolan has not only led the way to sustainability in California viticulture but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
—Paul Hawken
Author, The Ecology of Commerce

"There are but few companies worldwide that are actually taking positive and active steps toward sustainable commerce. Paul Dolan has led Fetzer Vineyards with a strong commitment to define new business principles for the future. I commend Fetzer for forging this path and Paul Dolan for documenting the defining principles in this book."
—Yvon Chouinard
Owner, Patagonia, Inc.

"Paul Dolan is my hero. He's the best example out there of how to create genuine sustainability in a business while being part of a publicly traded company. This is no small feat. Dolan pulls it off because he manages truly from his heart. His book is an inspiration."
—Marjorie Kelly
Cofounder and Publisher, Business Ethics magazine
Author, The Divine Right of Capital

"Businesses have a new bottom line to work towards: sustainability. Read True to Our Roots to understand its importance and how to achieve it.  It may make the difference between success and failure."
—Harry Paul
Coauthor, FISH! A Remarkable Way to Boost Morale and Improve Results

"Paul Dolan writes compellingly of new possibilities for business and the potential to change the way we work and live and sustain our planet for future generations. Going beyond the conventional wisdom, he demonstrates how we can, with enough courage and imagination, reshape the world in a more equitable way when business invests in the well-being of its employees, the community, and the environment."
—Arnold S. Hiatt
Former CEO, Stride Rite Corporation
Chairman, Stride Rite Foundation

"Paul Dolan is a provocative and creative leader who has provided an insightful pathway of excellence not just for the current generation but for generations to come. True to Our Roots was illuminating to read—and reread—containing gems of wisdom that go beyond our vineyards and wine cellars to rules of conduct for everyday life.  His axioms and guidelines can be applied to all competitive enterprise."
—John A. De Luca
Executive Vice Chairman, Wine Institute

"If you know Paul Dolan, it will come as no surprise that True to Our Roots is honest, thoughtful, and inspiring. This is Paul's story. It’s about his respect for nature and for humankind and how he has found a path to serve both in creating a successful and sustainable business. Paul’s ideas are of great importance. If his writings were wine bottles, you’d carry them to friends you care about."
—Robert H. Dunn
CEO, Business for Social Responsibility

"Higher-quality products. Lower costs. Fifteen percent earnings growth for a decade. The largest-selling brand in the industry. Sound good?  In True to Our Roots, CEO Paul Dolan shows how he used the challenges of sustainability to catalyze a business revolution at Fetzer--to the benefit not only of wine connoisseurs and shareholders but also workers, communities, and the planet. A very important read for anyone interested in learning how to create truly sustainable value."
—Stuart L. Hart
S.C. Johnson Professor of Sustainable Global Enterprise,
Johnson School of Management, Cornell University

"Ever wondered what sustainability tastes like? Paul Dolan knows. Uncork. Savour. Understand. Adopt. And adapt."
—John Elkington
Cofounder and Chair, SustainAbility