Making Strategy Happen: Transforming Plans into Reality, 2nd EditionISBN: 978-1-55786-721-6
Paperback
304 pages
September 1996
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Strategic business plans, the key to gaining and sustaining
competitive advantage in an increasingly turbulent and complex
world, are useless until successfully implemented. Yet managements'
failures in execution are far more common than their successes.
This book explains in a practical, down-to-earth way how management
can ensure successful implementation of its business strategy and
achieve desired outcomes both in the marketplace and inside the
organization.
The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.