Superior Product Development: Managing The Process For Innovative ProductsISBN: 978-1-55786-509-0
Paperback
276 pages
December 1995
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- Presents lessons learned from a long-term study of firms whose products have been technical and market successes
- Provides a process template for professionals and a project handbook for students
- Interdisciplinary approach covers the design, manufacturing, and marketing aspects of product development
- Broad scope covers the process from product idea through to customer use.
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