Public Relations in Health Care: A Guide for Professionals, 2nd EditionISBN: 978-1-55648-143-7
Paperback
288 pages
September 1995, Jossey-Bass
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
Related Titles
Health Care Administration
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