Campaign Communication and Political Marketing

"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing."  (European Journal of Communication, 1 February 2013)

"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in English. . . This is an extensively well-researched and thorough book dealing with every level and stage of political campaigning." (The London School of Economics & Political Science, 7 August 2011)

"Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving."
—Dominic Wring, Loughborough University

"Political marketing is at the heart of political campaigning. Philippe Maarek explains how to run such campaigns and how to get your message—if you dare to be a candidate—to the voters. Students interested in how to organize a political campaign will also find in this book some analytical and practical tools. Some lessons can certainly be drawn for how to improve the confidence between citizens and the political elites."
—Guy Lachapelle, Concordia University