Textbook
Power Performance: Multimedia Storytelling for Journalism and Public RelationsISBN: 978-1-4051-9869-1
Paperback
296 pages
May 2011, ©2011, Wiley-Blackwell
Other Available Formats: Hardcover
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"I highly recommend the information packed and valuable book Power
Performance: Multimedia Storytelling for Journalism and Public
Relations by Tony Silvia and Terry Anzur, to any journalists,
bloggers, public relations practitioners, and business people who
are seeking a hands on guide to telling story in a multimedia
world. This book will transform your message from a weak and
ineffective one, to an authentic and compelling story that is
understood readily by the audience." (Blog Business World, 24
September 2011)
- Jim Upshaw, University of Oregon
"A clear, thoughtful, tip-filled tour of the unfolding world of multimedia news. Working pros help the authors guide students toward success in these challenging new forms of storytelling."
- Jim Upshaw, University of Oregon
“This book is a valuable resource for students and
professionals alike. Engagingly written, it combines clear
instruction with an impressive synthesis of research and historical
context on this multi-faceted topic.”
- Lee Hood, Loyola University Chicago