Fashion, Media, Promotion: The New Black MagicISBN: 978-1-4051-9421-1
Paperback
264 pages
May 2010
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ACKNOWLEDGEMENTS vii
DEDICATION ix
INTRODUCTION Fashion, Media, Promotion: The new black magic 1
CHAPTER ONE Scarlett O'Hara and the post-bellum New Look 31
CHAPTER TWO Audrey Hepburn and breakfast at Givenchy's 69
CHAPTER THREE Vivienne Westwood and Anglomania at the Met 105
CHAPTER FOUR Mary Quant and the JCPenney blockbuster 143
CHAPTER FIVE Paul Smith and the global shopping game 189
CONCLUSION Roland Barthes and the compassionate professionals 227
BIBLIOGRAPHY 243
INDEX 247
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