A New Conservation Politics: Power, Organization Building and EffectivenessISBN: 978-1-4051-9013-8
Hardcover
408 pages
April 2009, Wiley-Blackwell
Other Available Formats: Paperback
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Acknowledgments vii
Introduction: hard times ix
Part 1 The Gauntlet: we have met the enemy and they are both us and them 1
1 Us 3
2 Them: inertia, inequality, and propaganda 13
3 Them: power 29
4 Why we act – from the double helix to world systems and sunspots 43
Part 2 Conservation as if life depended on it 91
5 The role of vision 97
Part 2A Forging the hammer 103
6 The centrality of mobilization to politics 105
7 From vision to goals 111
8 From goals to strategy: answering strategic questions 115
9 Who will do the heavy lifting: targets of mobilization 129
10 Understanding the targets of mobilization; and opponents 149
11 Messengers and channels for mobilization 175
12 Mobilization and messages 207
13 Message as story and symbol 237
14 Mobilization and action 261
15 Overarching tactical concerns 267
16 Monitoring and evaluation 275
Part 2B The care and maintenance of the hammer 279
17 Organization and identity 287
18 Organization, action, and ritual 305
19 Organization, efficacy, and repression 315
20 The life cycle of organizations 333
21 The need for many organizations 341
22 A final question 345
Bibliography 347
Index 373