Textbook
International Management, 4th EditionISBN: 978-1-4051-7399-5
Paperback
488 pages
April 2009, ©2009, Wiley-Blackwell
Other Available Formats: E-book
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- Provides students with an invaluable guide to key management theories
- The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions
- New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers
- The 4th edition retains the special appendix on how to write a successful dissertation or project which makes this a useful text for both MBA and advanced undergraduate courses
- Coverage of how and to what extent cultural variation affects the implementation of e-technology at the workplace (esp. in multinational subsidiaries)