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Wiley International Encyclopedia of Marketing, 6 Volume Set

Jagdish N. Sheth (Editor-in-Chief), Naresh Malhotra (Editor-in-Chief)
ISBN: 978-1-4051-6178-7
Hardcover
1732 pages
February 2011, Wiley-Blackwell
List Price: US $1,200.00
Government Price: US $768.00
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