Beyond the Box: Television and the Internet

"Ross's stance is academic, but she also considers the stance of fans, producers, creators and marketers. Together, these voices combine to create a new understanding of the connectedness of all parties in the process of telling stories, both authorised and unauthorised." (Science Fiction Film and Television, July 2010)

"Ross provides a valuable resource on the emerging field of interactive television and its relationship to fandom, viral marketing, tele-participation, and the Internet. The book illustrates how little research has yet been done on the complex relationship between television fans and Web discourse about popular shows." (CHOICE)

"This smart, clear, and insightful book delves into developments in today’s TV industry, making sense of generational shifts, new textual strategies, and technological changes. Students will no doubt find their own media experiences theorised between these covers. Welcome to TV studies 2.0!"
–Matt Hills, author of Fan Cultures