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Television in the Multichannel Age: A Brief History of Cable Television

ISBN: 978-1-4051-4970-9
Paperback
252 pages
February 2008, ©2008, Wiley-Blackwell
List Price: US $47.95
Government Price: US $28.12
Enter Quantity:   Buy
Television in the Multichannel Age: A Brief History of Cable Television (1405149701) cover image
Other Available Formats: Hardcover

"Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom."
--Jim Schwoch, Northwestern University

“The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” Television Quarterly<!--end-->

“Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” Choice


"Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University

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