Textbook
Television in the Multichannel Age: A Brief History of Cable TelevisionISBN: 978-1-4051-4970-9
Paperback
252 pages
February 2008, ©2008, Wiley-Blackwell
Other Available Formats: Hardcover
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"Megan Mullen tells the story of American cable television the way
it should be told: small-town start-ups, daring entrepreneurs,
rising media moguls, unexpected outcomes of media regulation, new
communication technologies, proliferation of viewing choices, and
ever-growing audiences. Television in the Multichannel Age
is top-notch scholarship that is also and immensely useful reading
for students in the classroom."
--Jim Schwoch, Northwestern University
--Jim Schwoch, Northwestern University
“The author … has done a good job of condensing
sixty years of cable history into a tight, well-organized summary.
An excellent overview of the industry.” Television
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“Mullen writes in an accessible style, tackles both
technical and business history, and adds a dash of colorful
business people. She also wisely includes international
developments as a counterpoint to this very American story.
Recommended.” Choice
"Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University