Bridging the Gaps in Global CommunicationISBN: 978-1-4051-4411-7
Hardcover
168 pages
October 2006, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Other Available Formats: Paperback
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- Addresses an important subject that few other books do: how to
communicate in the global media marketplace at both the
interpersonal and public level.
- Rich with real life examples, chosen to appeal to undergraduate
students.
- Explores mass modes of communication including advertising,
public relations, the Internet, news, and magazines.
- Draws on the author's experiences teaching media and public
relations across Asia, Africa and Europe.
- Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types on interaction.
Related Titles
General Communication & Media Studies
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