A Companion to Media StudiesISBN: 978-1-4051-4174-1
Paperback
606 pages
December 2005, Wiley-Blackwell
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Notes on Contributors viii
Acknowledgments xiv
Introduction 1
Angharad N. Valdivia
Part I Foundations
1 Feminist Media Perspectives 19
Margaret Gallagher
2 New Horizons for Communication Theory in the New Media Age
40
Denis McQuail
3 From Modernization to Participation: The Past and Future of
Development Communication in Media Studies 50
Robert Huesca
4 Tensions between Popular and Alternative Music: R.E.M. as an
Artist-Intellectual 72
Robert Sloane
Part II Production
5 Approaches to Media History 93
John Nerone
6 Ethical Issues in Media Production 115
Sharon L. Bracci
7 Digital Capitalism: A Status Report on the Corporate
Commonwealth of Information 137
Dan Schiller
8 Media Production: Individuals, Organizations, Institutions
157
D. Charles Whitney and James S. Ettema
9 From the Playboy to the Hustler: Class, Race, and the
Marketing of Masculinity 188
Gail Dines and Elizabeth R. Perea
Part III Media Content
10 Selling Survivor: The Use of TV News to Promote Commercial
Entertainment 209
Matthew P. McAllister
11 Constructing Youth: Media, Youth, and the Politics of
Representation 227
Sharon R. Mazzarella
12 The Less Space We Take, the More Powerful We’ll Be: How
Advertising Uses Gender to Invert Signs of Empowerment and Social
Equality 247
Vickie Rutledge Shields
13 Constructing a New Model of Ethnic Media: Image-Saturated
Latina Magazines as Touchstones 272
Melissa A. Johnson
14 Out of India: Fashion Culture and the Marketing of Ethnic
Style 293
Sujata Moorti
Part IV Media Audiences
15 Resuscitating Feminist Audience Studies: Revisiting the
Politics of Representation and Resistance 311
Radhika E. Parameswaran
16 The Changing Nature of Audiences: From the Mass Audience to
the Interactive Media User 337
Sonia Livingstone
17 The Cultural Revolution in Audience Research 360
Virginia Nightingale
18 Practicing Embodiment: Reality, Respect, and Issues of Gender
in Media Reception 382
Joke Hermes
19 Salsa as Popular Culture: Ethnic Audiences Constructing an
Identity 399
Angharad N. Valdivia
Part V Effects
20 Race and Crime in the Media: Research from a Media Effects
Perspective 421
Mary Beth Oliver
21 The Appeal and Impact of Media Sex and Violence 437
Jennings Bryant and Dorina Miron
22 The Role of Interactive Media in Children’s Cognitive
Development 461
Ellen A. Wartella, Barbara J. O’Keefe, and Ronda M.
Scantlin
23 The Impact of Stereotypical and Counter-Stereotypical News on
Viewer Perceptions of Blacks and Latinos: An Exploratory Study
480
Michael C. Casas and Travis L. Dixon
Part VI Futures
24 Where We Should Go Next and Why We Probably Won’t: An
Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for
the Future 495
John D. H. Downing
25 All Consuming Identities: Race, Mass Media, and the Pedagogy
of Resentment in the Age of Difference 513
Cameron McCarthy
26 Expanding the Definition of Media Activism 529
Carrie A. Rentschler
27 Realpolitik and Utopias of Universal Bonds: For a Critique of
Technoglobalism 548
Armand Mattelart translated from the French by Samira
Hassa
28 Intellectual Property, Cultural Production, and the Location
of Africa 565
Boatema Boateng
Index 578