Business Management for the Equine Industry

Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon

ISBN: 978-1-4051-2606-9

Paperback

170 pages

December 2005, Wiley-Blackwell

List Price:	US $79.00
Government Price:	US $53.72
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Business Management for the Equine Industry (140512606X) cover image

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Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index