What is e-business? : How the Internet Transforms Organizations

ISBN: 978-1-4051-2558-1

Paperback

264 pages

September 2006, Wiley-Blackwell

Other Available Formats: Hardcover

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A coherent introduction to e-business.
Integrates the vast range of relevant topics and issues within a clear theoretical framework.
Written by an author with fifteen years’ experience of teaching the subject.
Allows students to understand and interpret the new developments that are taking place.
Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.