Managers of Innovation: Insights into Making Innovation HappenISBN: 978-1-4051-2462-1
Hardcover
208 pages
October 2004, Wiley-Blackwell
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- This book looks at how to foster innovation in organizations, focusing on managers as the key participants in the process.
- Presents an original theory about the characteristics of managers in “good innovative organizations” and “poor innovative organizations.
- Pays close attention to the attitudes, understandings, assumptions and interpretations of managers.
- Uses real-life case studies to illustrate its argument, including Hewlett-Packard, Zeneca, the BBC and Oxfam.
- Based on a new data set of 350 in-depth interviews with senior managers – the largest study of its kind.
- Enriched by substantial and highly revealing quotations from senior managers.
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