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Making Sense of Media: Key Texts in Media and Cultural Studies

ISBN: 978-1-4051-2017-3
Paperback
206 pages
October 2004, Wiley-Blackwell
List Price: US $44.95
Government Price: US $26.20
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Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).

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