The Rhetoric of RHETORIC: The Quest for Effective Communication

Acknowledgments.

Part I Rhetoric’s Status: Up, Down, and – Up?.

1 How Many “Rhetorics”?.

2 A Condensed History of Rhetorical Studies.

3 Judging Rhetoric.

4 Some Major Rescuers.

Part II The Need for Rhetorical Studies Today.

5 The Fate of Rhetoric in Education.

6 The Threats of Political Rhetrickery.

7 Media Rhetrickery.

Part III Reducing Rhetorical Warfare.

8 Can Rhetorology Yield More Than a Mere Truce, in Any of Our “Wars”?.

Conclusion.

Notes.

Index of Names and Titles.

Index of Subjects