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Textbook
Doing Social Psychology ResearchISBN: 978-1-4051-0812-6
Paperback
400 pages
February 2004, ©2004, Wiley-Blackwell
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- A student-friendly introduction to the data collection methods
and data analyses used in social psychology.
- Describes the principal research methods and shows how they can
be applied to particular research questions.
- Each chapter is written by a psychologist well known for using
the method they describe.
- Methods presented include conducting surveys, constructing
questionnaires, facilitating focus groups, running interviews, and
using archival recordings.
- Topics used to illustrate these methods include identity
processes, attribution, stereotyping, attitude change, social
influence, communication, and group dynamics.
- Includes step-by-step exercises for students and notes for course leaders.
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General Social Psychology
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