Cause Marketing For DummiesISBN: 978-1-118-01130-0
Paperback
336 pages
August 2011
This title is out-of-print and not currently available for purchase from this site.
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Joe Waters is a well-respected authority on cause marketing
and social media for companies and causes. He writes the web's
leading cause marketing blog Selfish Giving
(http://selfishgiving.com).
Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).