What You Need to Know About MarketingISBN: 978-0-85708-150-6
Paperback
264 pages
June 2011, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction 1
1 The Customers 11
2 The Product 37
3 The Market 73
4 Branding 105
5 Communicating 135
6 Price and Place 175
7 Strategy, Planning and Tactics 209
8 The Third Age of Marketing 233
Conclusion 257
Acknowledgements 259
Index 261
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