How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often, Completely Revised and Updated Edition of Life's a Game So Fix the Odds

Philip Hesketh has spent over five years as a business speaker, a profession which taken him as far as a field as Singapore and Australia. Now a full-time speaker on 'The Psychology of Persuasion', Philip shares the knowledge and experience he gained during his impressive career as a salesman for Proctor & Gamble, and later as a Business Director and Managing Partner of Advertising Principles, a leading advertising firm, which he grew from a standing start to a £48 million company employing over 150 people.
Phil is a motivational speaker and raconteur. He offers wit and wisdom on human behaviour and how to influence it. The result? Audiences are enthralled as well as informed from first minute to last. Smiling throughout and often laughing out loud. But more importantly, they leave the event inspired and better informed on how buying, selling, persuading and influencing actually work.