Bottom Line Writing: Reporting the Sense of Dollars

Part 1 Marketplace Realities 3

1 Your Readers: Their Wants and Their Needs 5

Part 2 Reporting and Numbers: Keys to Success 23

2 Reporting: Sources Are Your Gold 25

3 Making Facts and Numbers Sing 45

Part 3 Writing Forms and Structures 65

4 The Straight Stuff: Five Ws and How 67

5 Capturing the Human Element 83

Part 4 Three Major News Sectors 103

6 Economics: Bringing the Big Picture Home 105

7 Business: Walking the Main Street Beat 121

8 Finance: It's Their Pocketbooks That Count 153

Part 5 You, the Law and Ethics 173

9 Be Fair, Be Accurate 175

Part 6 Your Future on Campus and Beyond 197

10 Starting Today Toward Tomorrow 199

Appendix Terms to Learn 219

Name Index 225

Subject Index 229