Media Economics: Understanding Markets, Industries and Concepts, 2nd EditionISBN: 978-0-8138-2124-5
Paperback
240 pages
March 2002, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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I. Introduction
1. Why Study Media Economics? 3
II. Principles of Media Economics
2. Economic Concepts 13
3. Understanding the Market 26
4. Evaluating Media Markets 42
III. The Broadcast, Cable and Satellite Television and Internet Industries
5. The Radio Industry 59
6. The Television Industry 72
7. The Cable and Satellite Television Industries 86
8. The Internet Industry 102
IV. The Motion Picture and Recording Industries
9. The Motion Picture Industry 119
10. The Recording Industry 132
V. The Print Industries
11. The Newspaper Industry 147
12. The Magazine Industry 161
13. The Book Industry 172
VI. Media Economics Research
14. Issues in Media Economics Research 187
VII. Supplements
Appendix A Reference Sources for Media Economics Research 197
Appendix B Commonly Used Financial Ratios 207
Glossary of Key Terms 209
Index 217