The Editor in Chief: A Management Guide for Magazine Editors, 2nd Edition

Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas