Veterinary Healthcare Services: Options in Delivery

Foreword ix

Preface xi

List of Abbreviations xiii

1 The Era of Revenue Generation – The Front Door Must Swing 3

2 The Appointment Book 21

3 Outpatient Programs and Procedures 33

4 Inpatient Procedures 49

5 Marketing 73

6 Ancillary Services 89

7 New Technologies & Emerging Trends 103

Appendix 1 Programs 117

Appendix 2 Protocols and Bundles 135

Appendix 3 More Receptionist Scripts 147

Appendix 4 More Resort Forms 153