Mass Communication EducationISBN: 978-0-8138-0274-9
Paperback
April 2003, Wiley-Blackwell
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1. Introduction.
Remembering a Mentor: Walter Ong, S.J., Frank E. X. Dance.
2. Introduction to Mass Communication, Michael D. Murray.
Remembering a Mentor: Sam Becker, John A. Kline.
3. Communication Theory, Lowndes F. Stephens.
Remembering a Mentor: Steve Chaffee, Lowndes F. Stephens.
4. Race and Gender, Rebecca Ann Lind.
Remembering a Mentor: Kathleen Hall-Jamieson, Sean Aday.
5. Convergence, Max Utsler.
Remembering a Mentor: Marshall McLuhan, Thomas McPhail.
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Part II. Fundamentals.
6. Electronic Media, Dale Cressman and Donald Godfrey.
Remembering a Mentor: Hanno Hardt, Bonnie Breenen.
7. Advertising, Don Jung and Karie Hollerback.
Remembering a Mentor: Michael Schudson, Elliot King.
8. Public Relations, Liese Huchinson, APR.
Remembering a Mentor: Sidney Kobre, Alf Pratte.
9. Film, Gretchen Bisplinghoff.
Remembering a Mentor: Maurine Beasley, Kim Wilmot Voss.
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Part III. The Practice of the Field.
10. Writing and Reporting, Dave Bennett.
Remembering a Mentor: John Merrill, Fred Blevens.
11. Broadcast News Writing, William R. Davie and Philip J. Auter.
Remembering a Mentor: David Sloan, Bernell E. Tripp.
12. Advanced Reporting, Sonny Rhodes and David Davies.
Remembering a Mentor: Ed Lambeth, Walt Harrington.
13. Advertising Campaigns, Yorgo Pasadeos and W. Glenn Griffin.
Remembering a Mentor: Clifford G. Christians, John P. Ferré.
14. Television Reporting and Producing, B. William Silcock.
Remembering a Mentor: Louis Day, Val Limburg.
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Part IV. The Applied Curriculum .
15. Audio Production, Robert Musburger.
Remembering a Mentor: Lynne Gross, Susan Plumb Salas.
16. Broadcast Programming, Dom Caristi.
Remembering a Mentor: Joe Foley, Doug Ferguson.
17. Advanced Production, Erika Engstrom and Gary Larson.
Remembering a Mentor: Doug Anderson, Frederic Leigh.
18. Media Criticism, Michael J. Porter.
Remembering a Mentor: James Carey, John J. Pauly.
19. Internships, S. Scott Whitlow.
Remembering a Mentor: Margaret Blanchard, David Copeland.
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Part V. Advanced Curriculum 20. Media Ethics, Val Limburg.
21. Mass Communication Law, Penny Summers and Roy L. Moore.
22. International Media, Mary Beadle.
23. Media Management, Max Grubb and Walter S. McDowell.
24. Mass Communication History, Kim Wilmot Voss and Maurine Beasley