The Riddle: Where Ideas Come From and How to Have Better Ones

"Razeghi's self-help text is designed to assist the everyday genius in finding those 'ah-ha' ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner." --Publishers Weekly, February 25, 2008

“This book provides a very clear insight into the way people have new ideas and suggests practical steps that can be used. The approach is different from the formal tools of lateral thinking but equally valid."
--Dr. Edward de Bono, Originator of Lateral Thinking,
Founder of the World Academy for New Thinking^TM and author of 67 books

“The Riddle is a remarkable gift cleverly wrapped in a “must read” book. Razeghi thoughtfully awakens and emerges us in that “eyes wide open, believing is seeing, blissfully ignorant” state of childhood so desperately needed in our world today. As “innovation” and “creativity” emerge from their awkward adolescence, The Riddle is not just a right of passage surprise party for your brain but a compelling travel guide for your eager neurons and creative juices.”
--Thomas Stat, Relationship Designer, Innovation Alchemist
IDEO

“Every innovator in the world looks constantly for the Eureka moment. The Riddle is a must read book for every problem solver to understand the creative process and to learn how to provoke Eureka moments continuously.”
--Salvador Alva, President
PepsiCo Foods & Beverages Latin America

“Professor Razeghi has revealed that creativity is not an art, but a science and skill that anyone can learn.  His numerous examples and fascinating anecdotes make this book a must-read for anyone, whether you are a CEO or a stock boy, physicist or phys-ed teacher, who wants to problem-solve more effectively.”
--Jonathan Greenblatt, Founder
Ethos Water and former Vice President of Starbuck’s Coffee Company

“Enlightening! As an entrepreneur, The Riddle gave me a framework to make successful innovation a repeatable process.”
--Chuck Templeton, Founder
OpenTable, Inc.

“Andrew Razeghi's Riddle is an easy to understand, step-by-step guide to improving your creativity. l learned how to approach a problem, how to look for solutions and most importantly how to inspire my very own “Eureka” moments. The book is rich in examples and the best thing of all: it is great fun to read.”
--Urs Eberhard, Executive Vice President
Switzerland Tourism