Edison on Innovation: 102 Lessons in Creativity for Business and BeyondISBN: 978-0-7879-9459-4
Hardcover
192 pages
February 2008, Jossey-Bass
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"Axelrod's book, 'Edison on Inovation: 102 Lessons in Creativity and Beyond,' casts Edison as a potential mentor for Americans who could use more wattage in the innovation department. Edison's greatness may not be duplicatable. Even so, his methods are easier to adopt than those of say Einstein. That kind of brain power is tricky to emulate." --The Detroit News, March 2008
"In Edison on Innovation, writer Alan Axelrod picks out 102 lessons from the way Edison operated, told through lovely anecdotes drawn from Edison's life, such as his obsession with collecting all manner of materials so that his staff would have anything readily at hand that their experiments might require. The lessons are well known to those who read about innovation but the storytelling makes them vivid. Mr. Axelrod also does his best to give them a special twist, such as 'be skeptical but never cynical' or 'plan for spontaneity.'"--GlobeandMail.com, April 23, 2008