Big Brown: The Untold Story of UPSISBN: 978-0-7879-9402-0
Hardcover
272 pages
February 2007, Jossey-Bass
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—Paul Casey, nephew of UPS founder Jim Casey
"UPS began life in Seattle a century ago. Greg Niemann captures
that moment—and the spirit of Seattle—perfectly."
—Mayor Greg Nickels, City of Seattle
"Big Brown offers a rare insider's glimpse into a corporate
culture cloaked in secrecy. Learn how a corporation can get its
drivers to hold their keys in a specific hand, on a specific
finger, in a specific manner. Also learn how they attempt to use
this obsessive attention to detail to conquer their
industry."
—Steven J. Christensen, first vice president,Christensen
Wealth Management Group, Wachovia Securities
"This well-written, solidly researched history details how one
man's vision and the inexorable march of events led to the
evolution of a Seattle messenger service into a worldwide icon. In
Big Brown, Niemann successfully delivers the goods—just as
UPS has been doing for 100 years."
—Norm Leaper, former president,International Association of
Business Communicators
"As a career UPSer, I thought I knew almost everything about my
company's history worth knowing . . . until I read Greg Niemann's
book, Big Brown. Today's UPSers will not only appreciate the wealth
of historical tidbits, as I did, but also gain a greater
understanding about why the company holds to its own unique way of
doing business. That perspective should also appeal to any student
of business. Great work!"
—Steve Maxwell, retired UPS manager